The Heartland Wrestling Association is made up of a dedicated group of hardworking, independent professional wrestlers based from southwestern, Ohio. Formerly a feeder league which provided emerging talent to Vince McMahon's professional WWE promotions, the HWA seeks to regain their former venerable status. The desire to develop talent worthy of being noticed by the WWE corporation requires complete commitment of the performers to their characters, the ongoing plots that they are involved in and continuous training to prevent serious injury to wrestlers and their fans alike. Stunts are continually pushed to further complexity each week and require detailed coordination in order to prevent potentially leathal consequences. Injuries are a regular and very real aspect of a sport of which most observers are quick to judge as fantasy or simply a stunt filled soap opera. What is also very real are the potential profits associated with professional wrestling, the WWE reporting net revenues of 477.7 million in 2010 alone. The popularity of the sport alone sees upwards of 14.4 million fans tune-in or turn out for WWE performances in the United States and further broadcasting in 30 languages to over 145 countries. For now, though, the roughly 30 members of the Heartland Wresting Association perform for their small and close knit, dedicated followers. Each week the historic Sorg Opera House in Middletown, Ohio comes alive on Thursday nights as the HWA continues its ongoing drama and the pursuit of the American Luchacore Championship Belt. Any one of the HWA's members will cite the love of the sport for the reason they return week after week but everyone dreams for a little more. And a little more may come along soon, the HWA is currently one step closer to regaining their former fame and glory, having just recently filmed a television pilot for the cable channel, MavTV.